Le menu est un outil indispensable de vente d’un restaurant. D’après un sondage réalisé par le cabinet d’analyse Gallup, le client consacre en moyenne 109 secondes pour lire un menu et faire son choix. Il est donc important de profiter de ce court laps de temps afin d’optimiser son menu et, par conséquent, maximiser sa rentabilité. Pour y parvenir, voici les 5 grandes étapes à suivre.
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